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Mayfair’s Hotel Café Royal is set to launch ‘Fashion Now’, an in-room wardrobe service and personal shopping experience in partnership with Commencing in September, and exclusive to guests at the luxury, 160-bedroom hotel, the new service was initially created for guests who have lost or delayed luggage. Both men and women will have a selection of key pieces from active, formal or evening wear collections delivered within 90 minutes once the order has been placed with the hotel concierge.

(Courtesy of Hotel Café Royal)

Suite guests will also be able to request an additional in-suite personal shopping experience. After a telephone consultation with a stylist, a curated wardrobe chosen from more than 450 brands will be delivered to the resident’s room accompanied by a stylist to run through the pieces. The service is intended for those in need of style advice or time poor guests looking to update their wardrobe. The service can also be pre-booked to ensure clothing is waiting in the hotel room ready for when guests check-in.

Guests staying in the hotel’s suites will also have exclusive private access to’s flagship store in Marylebone, and a personalised shopping service in-store. François Xavier Schoeffer, manager of Hotel Café Royal, said: “Travelling can be full of surprises – whether it’s mislaid luggage or simply the desire to try something new. In an era of experiential luxury, we aim to provide an exceptional level of service for our guests and ‘Fashion Now’ offers residents the luxury of a shopping trip without ever having the need to step foot outside the hotel.”


And here are some of our favourite pieces currently in stock at


J.W.ANDERSON || Ruffled Stand-Collar Leather Top


Silhouettes are never simple in the hands of J.W.Anderson, as this black lamb-leather top shows. It’s crafted with a ruffled stand-collar and elongated sleeves, and detailed with chunky buttons and a patch pocket at the loose-fitting chest. Shop here.


THE ROW || Wander Small Velvet & Python Shoulder Bag



Highlighting The Row’s predilection for tactile textures, this Wander shoulder bag is crafted from touchable velvet in a glowing shade of gold. It’s contrasted by a black python strap with twisted knots at the ends, and shaped to a simple square silhouette with an uncomplicated zip fastening. Shop here.


BALENCIAGA || Kering Hooded Sweatshirt


Looking at its parent company Kering for its latest irreverent logo appropriation, Balenciaga delivers a sweatshirt imbued with its new signature design ethos. Crafted from cotton to a loose-fitting style, it has a drawstring hood and dropped shoulders, and includes accents such as black logo detailing and a kangaroo pouch pocket. Shop here.


(Feature image courtesy of Hotel Café Royal)

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