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This month, Selfridges revealed a new pop-up project at its London flagship in collaboration with Michèle Lamy. The project, which runs until 25 March 2018, sees the radical creative and wife of designer Rick Owens set-up a boxing-themed installation in partnership with New York’s Overthrow Boxing Club. Housed in the store’s Corner Shop space, the pop-up will take place in two parts.



Boxing is a great metaphor for life,” Lamy told Vogue. “Joyce Carol Oates says it far better than me, but it means something.” When asked about her interest in the theme of combat, Michele quoted Angela Davis in response, saying: “I am no longer accepting the things I cannot change. I am changing the things I cannot accept.”



The first part of Lamyland will see Lamy work with collaborators including Stephen Jones, Nike and Rick Owens on an exclusive collection that will include everything from activewear and boxing equipment to jewellery, fragrance and art. Using boxing as a symbol for exploring wider cultural, spiritual and social questions, Michèle, a long-time lover of the sport, has given the space a drastic makeover, including creating a small sparring ring.


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The pop-up features special-edition drops from brands including Off-White™, sacai and Gareth Pugh during its three month run. Elsewhere, expect Lamyland rap battles with NTS, Raw Power activism and events with Lamy’s extensive network of collaborators. Part two of Lamyland, which commences next month, will see the space expand to include a fully-functioning boxing gym in Selfridges’ Ultralounge. This phase will also feature an open training schedule, as well as workshops and events hosted by Lamy and her friends.


Feature image via Selfridges

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