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Meet Matthew Williams, The Dissident Mind Behind Cult Label ALYX - Something Curated
“Built on the undercurrent,” as he puts, Matthew Williams’ label ALYX, named after his eldest daughter, fuses refinement with subversive culture. Born in Chicago and raised in California, Williams has cultivated a design aesthetic rooted in his urban upbringing. Following a short stint at the University of California, he worked in the entertainment industry as...
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