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Make-up artists hold a critical place within the fashion industry; working alongside designers, art directors, stylists and photographers, these creatives are often responsible for some of the most memorable aspects of fashion shows, editorials and campaigns. Taking a closer look at some of the most progressive creators working in the field at present, Something Curated highlights five make-up innovators you should follow on Instagram.

Bea Sweet

With a background in make-up and prosthetics for performance, Bea Sweet has an extensive and diverse portfolio of distinguished clients and fans including FKA twigs, Adwoa Aboah and Nick Knight. Describing her beauty aesthetic as “deliberate, feminine and intelligent,” Bea’s signature looks use purposely placed colours and textures, comprising soft pastels, painterly liner, metallics, and lustrous highlights, among other elements.


Helen Marie

Helen Marie, also known by her Instagram handle Honeydon.t, is a 20-year-old artist hailing from Columbus, Ohio. Preferring not to identify exclusively as a make-up artist, her practice is based around the use of more traditional arts and crafts materials, alongside cosmetics. Known best for her fusing of ornate embellishments with painterly makeup, Helen’s looks have garnered an impressive social media following in a relatively short time.

Yuki Hayashi

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New York-based Yuki Hayashi began his beauty career as a hairdresser and makeup artist at the age of 20 in Japan, but decided to focus solely on his makeup expertise when he moved to the US. Hayashi was quick to become first assistant to beauty legend Pat McGrath, an experience he credits for developing his talent, techniques, and his understanding of fashion imagery creation. Under her wing, Hayashi’s abilities have passed the ultimate test of international runways and sets of the most renowned photographers. Now working on his own, Hayashi has established a reputation for his authentic and playful approach to beauty.

Ammy Drammeh

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Gambian-Spanish make-up artist Ammy Drammeh has been based in London since 2010. As well as having worked with a breadth of artists and designers including Faustine Steinmetz, Alex Mullins, ASAI, Zebra Katz and FKA twigs, Drammeh has collaborated with eminent British fashion photographer Tim Walker, and regularly works alongside super stylist Ib Kamara. Drammeh’s inclusive approach to make-up, and fashion as a whole, is perhaps epitomised by her own description of her aesthetic as, “real, more than natural.”

Mona Leanne

London-based make-up artist Mona Leanne was fascinated by how creative and experimental make-up could be from a young age. After completing her studies at Central Saint Martins, she began assisting artistic legends Pat McGrath, Lucia Pieroni and Dick Page. Since then, Mona has gone on to work with top photographers such as Derek Ridgers, Thurstan Redding, and Till Janz on publications including Re-Edition, Man About Town, and Dazed. In addition to her editorial work, she has collaborated with designers and brands such as Kenzo, Charles Jeffrey, Fashion East, Nike, and Osman.

Feature image: ASAI S/S19 Lookbook. Photography by Hendrik Schneider (via @ammydrammeh)

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