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Delighting and ephemeral, the impact of fresh flowers should never be underestimated. Innovating as well as crucially celebrating the natural form of the plants they work with, these five floral artists have a carved a unique position for themselves in the industry with their distinct and beautiful visions.

MetaFlora || Marisa Competello

Often photographed in a sparse environment, resting upon a concrete plinth against a stark white backdrop, Marisa Competello’s arrangements celebrate the sculptural magnificence of the floral form. Over the last six years, Competello has established an impressive reputation within the floral design world. Working under the name MetaFlora, the New York-based creative has accrued a dedicated social following thanks to her dramatic and uniquely elegant installations.

Fjura || Simone Gooch

Simone Gooch, founder of Fjura, meaning flower in Maltese, discovered her penchant for flowers during an after-school job at a florist in her native Australia. Following the launch of Fjura in Sydney in 2005, she swiftly built a client list, which today includes Sotheby’s, Chanel, Hermès, and Louis Vuitton. In early 2015, Gooch relocated to London, where she is currently based. Spontaneity permeates her work, and whether she’s concentrating on a single bloom or designing a wall installation, Gooch allows the plant’s natural form to take the lead.

Fleurotica || Robin Rose

Robin Rose’s attention to detail, knowledge of botany, and her very particular approach to her craft have all contributed to Fleurotica’s burgeoning presence. Beginning her career in the restaurant industry, Rose relatively recently committed to Fleurotica full-time when she was offered her own pop-up space in Manhattan for six months. Since then, the artist has gone from strength to strength, working with a breadth of diverse clients, while continuing to support environmentally-inclined and QTPOC-led programmes with her striking work.

BRRCH || Brittany Asch

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“Divas, Live!”

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BRRCH, founded in 2013 by Brittany Asch, operates on the principle of delivering flowers as art to heighten the appreciation of the natural world around us. With a deep respect for nature, Asch aims to create floral climates from worlds that do not exist, often elevating the flower elements she shares into the realm of fantasy and surreality. She has collaborated and consulted across many mediums with other artists, musicians, and brands, and has produced flower pieces for film, books, concerts, television, garments, and recently, a special commission for The 14th Dalai Lama.

Yasmine Floral Design || Yasmine Mei

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An oldie, but a cutie.

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Southern California native Yasmine Mei’s classical, garden-inspired works have garnered her an eminent client list. Romantic and earthy, her aesthetic places an emphasis on the ethereal simplicity of the plants she works with. Like something straight out of a Dutch still-life painting, Mei’s generous arrangements sensitively play with colour and form, with unexpected surprises, like the unusual mushrooms and other fungi she adds to her striking bouquets. 


Feature image via MetaFlora / Photo: Nicholas Alan Cope

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