Ron Dorff Launches Its First Global Retail Outpost In London
The Opening
Luxury men’s sportswear brand Ron Dorff, founded in Paris by Jérôme Touron and Claus Lindorff, has opened its first London store on Earlham Street, Covent Garden.
The label (which our editors first spotted at Happy Shop in Berlin) seeks to stylishly equip modern man for his needs before, during and after his workout. The duo strive for an impeccable fit with their clothes whilst being neither too casual or too precious, espousing its central brand philosophy: DISCIPLINE IS NOT A DIRTY WORD.
The Brand
The brand makes it debut in London with a 1,500 square foot space over two floors. It is located alongside other menswear sportswear brands including Fred Perry, Peter Werth, Finisterre, Carhartt and Le Coq Sportif.
The French architecture practice Studio Dessuant Bone which designed the space has featured sports inspired elements such as high school gym benches, gymnastic rings and graphic lines found in gyms and sports halls.
A Skincare Line
Ron Dorff also has a skin care line: Skin Discipline which products are presented in a clinical, white on white minimalistic display, reflecting the brand’s aesthetic.
Ron Dorff is now open on 5 Earlham Street, London WC2H 9LL
Text by Tamara Akcay
Images www.rondorff.com