Why the Coolest Brands in the World Have Again Fallen in Love With the Serif
Fonts, like most aesthetic things, go through trend cycles. But in recent years it has seemed that serifs – the twiddly bits on the edges of letters – had become a thing of the past. The only fonts we paid any attention to were twiddly bit-free, straight-edged, or sans-serif. See the striking Futura originally taken…