Alessandro Michele Takes Over An English Manor For Gucci’s Latest Campaign

Since his appointment as Creative Director of Gucci back in January 2015, Alessandro Michele has utilised seasonal campaigns as an occasion to do more than just show clothing and accessories, developing considered and immersive narratives. He previously used a serene Japanese garden as the backdrop for the label’s AW16 line, and later introduced a bold dose of eccentricity into a metro station in Berlin.

For his latest project, continuing the British-inspired aesthetic that was heavily featured throughout Gucci’s cruise 2017 collection, shown at Westminster Abbey, Michele has turned to the lush grounds and decadent interiors of Chatsworth House, the 16th century home of the Duke and Duchess of Devonshire. Notably, Gucci has entered into a three-year partnership with Chatsworth to support cultural activities on the estate.

Shot by British fashion photographer and film director, Glen Luchford, a favourite of Michele’s, the latest campaign documents a troupe of models enjoying the magnificent grounds and rooms of the English manor.

Images include whimsical characters tending to bright gardens of roses, feeding chickens, riding horses, and reclining indoors on hefty sofas and detailedly embroidered chairs. The campaign also stars lauded British stage actress Vanessa Redgrave, who took over Gucci’s Snapchat and posted behind-the-scenes shots and videos while shooting the campaign this past July.

Images courtesy of Glen Luchford/Gucci