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A fashion stylist’s role is a diverse and creative one, with the crucial responsibility of putting together cohesive and desirable visual identities. Largely based on the development of editorial and advertising content, stylists are also key figures in film, television and celebrity culture. Amongst the most popular emerging professions in the fashion industry, the field is unsurprisingly competitive, and a huge number of emerging talents are fostered in London. Something Curated takes a closer look at ten stylists based or working frequently in the city. Though at different stages in their respective careers, each have produced a particularly exciting body of work this past year, championing distinctive aesthetics, as well as the designs of new talents, inspiring us to keep an eye on their future output.

Photo by Juergen Teller & Styled by Jane How (via Self Service)
Photo by Juergen Teller | Styled by Jane How (via Self Service)

 

Matthew Josephs

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Josephs’ unconventional approach to mixing fashion is in part informed by his childhood love of cartoons and video games. After securing an internship with i-D, he was soon shooting alongside Alasdair McLellan, a promising start. Today, Josephs’ work is increasingly in high demand. He has styled the likes of A$AP Rocky and Cillian Murphy for publications like Vogue Hommes Japan and L’Officiel Hommes and consults for some of the leading names of London’s new guard of young designers, including Shaun Samson and Nasir Mazhar.

 

Michael Darlington

Having studied Fashion Styling and Photography at London College of Fashion, Darlington assisted celebrated menswear stylist Simon Foxton for close to a year. The young stylist has gone onto work on editorials for publications including, L’Officiel Hommes, Varon, Fucking Young, ZOO, Vogue Thailand and Seventh Man, as well as styling projects with London-based menswear designer Daniel W Fletcher.

 

Hanna Kelifa

Back in 2006 London-based Kelifa joined Edward Enninful’s team and went on to work as his first assistant for five years. She later joined i-D Magazine as Womenswear Editor for two years before going on to become a freelance stylist. She regularly contributes to publications including American and British Vogue, and W Magazine, and has built a client list that includes Armani Jeans, Stella McCartney, Markus Lupfer, Paul Smith Jeans and PreenLine to name a few, as well as consulting for J. JS LEE.

 

Ellie Grace Cumming

 After graduating from London College of Fashion, stylist Ellie Grace Cumming began assisting a number of fashion editors whose work she had admired as a teenager, including Katy England and Alister Mackie. Now, as fashion editor at AnOther Man and contributing editor to Dazed & Confused, Cumming lends her gothic-influenced sensibility to some of the industry’s most prominent image-makers and brands.

 

Anders Sølvsten Thomsen

Fashion stylist and consultant Anders Sølvsten Thomsen was raised in Denmark and relocated to London in the late 90s. He began his studies in Fashion Photography and Styling at the London College of Fashion, during which he was made Katie Grand’s first assistant. In 2006, on his final year, he left university in favour of a position at POP and was soon undertaking a number of solo projects, including brand consultancy and styling and contributions to a number of international fashion titles. Having collaborated with some of the biggest names in the industry, Anders continues to be a fervent supporter of emerging talent.

 

Mischa Notcutt

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Originally from Great Yarmouth, Notcutt is the stylist, casting director, and DJ that’s quietly shaping the way East London looks and sounds today. After studying Fashion Design at Central Saint Martins, Notcutt began interning at magazines and assisting stylists before going it on her own. She consults for Cottweiler and styles shoots for various publications including i-D, Wonderland and Rollercoaster. She has worked with various artists including MIA for her Matangi tour, and also casts for Louise Allsop, Faustine Steinmetz, Liam Hodges, and Alex Mattsson.

 

Olya Kuryshchuk

Kuryshchuk started 1 Granary, the innovative Central Saint Martins student publication, to be a platform for experimentation in other realms of fashion. As a design student, she had a keen interest in styling, which the project fostered. “I have so many friends in school, and we constantly discussed that it is so hard after graduating to get noticed by the industry,” she explains. As well as offering a striking and challenging visual output, 1 Granary allows students to experience the business side of the fashion industry, and a chance to connect with their professors outside the classroom.

 

Tom Guinness

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Guinness entered the fashion industry as a model and was featured as the face of numerous advertising campaigns. He naturally gravitated towards styling and soon gained valuable experience as an intern for stylists Karl Templer and Panos Yiapanis. In his capacity as a stylist, Guinness has worked with photographers such as Tung Walsh, Magnus Unnar, Brett Lloyd, Rachel Chandler, David Armstrong and Matthew Williams. With an all round focus on menswear, he has contributed to a host of publications including editorials for L’Officiel Homme, Purple, Novembre and V Man.

 

Steve Morriss

Morris, who is a stylist and Executive Fashion Director of LOVE Magazine, works across media including stills, video and layout in both print and digital. Graduating from London’s Royal College of Art, he started his career in fashion design, and has made the transition to creative director; as a result he has in depth experience in the complete fashion process, including product design, design management, fashion editorial, brand building and advertising.

 

Paul Sinclaire

Paul’s origins within the fashion community began with his work for American Vogue. Before developing Mirabella, alongside Grace Mirabella, a former Vogue editor in chief, Sinclair transcended the Atlantic with his expertise as an editor for Condé Nast Italia, creating new shapes and silhouettes in the pages of L’Uomo Vogue and Vogue Italia, leading to a broader portfolio of provocative publications such as Numéro and Arena HOMME +, working with some of the finest photographers from Ellen von Unwerth to Paolo Roversi.

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