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Bred in the world of fashion with both her father and brother active in the industry, Alice Casely-Hayford has been named Digital Editor of British Vogue. This is a new role at the evolving publication under Edward Enninful’s stewardship, who she began reporting to this week. As the head of the Vogue digital team, Casely-Hayford is set to oversee the website, social media platforms, as well as taking charge of video content. “Alice brings with her a wealth of experience and ideas and I’m hugely excited to have her on board to help evolve our digital offer,” Enninful said in a statement.

Casely-Hayford was the former Fashion & Beauty Director for Refinery29. Prior to this, she was the Online Fashion News & Features Editor at Hunger Magazine. She freelanced for a year and a half-writing for MyDaily, Dazed and Never Underdressed amongst other titles, and before that, held positions at Tatler, POP and MTV Style International. Casely-Hayford’s ‘My Apartment’ series for MyDaily, photographed by close friend Phoebe Lettice, became an instant hit, giving readers unique insight into the homes of London’s young female entrepreneurs and burgeoning creatives.

Of her new position at Vogue, Alice wrote on Instagram: “Absolutely delighted to be joining British Vogue as Digital Editor tomorrow! So looking forward to being a part of Edward Enninful’s outstanding team in this exciting new chapter.” Casely-Hayford’s personal style is as refined as her interview technique, perhaps unsurprising given her fashion pedigree. Daughter of Joe Casely-Hayford, and sister of Charlie, who design an eponymous men’s collection presented during London Fashion Week Men’s, Alice’s fashion credentials are concrete.

Alice’s father, Joe Casely-Hayford OBE has a career which reflects the progress of menswear. Early in his career Joe dressed the Clash and U2 whilst simultaneously working on his eponymous brand for men and women, showing on the runways of Paris, Tokyo and London. More recently, taking on the role of Creative Director of Gieves & Hawkes, Joe contributed to the re-positioning of the 200 year Old Savile Row house.

Brother, Charlie Casely-Hayford founded the London-based international menswear brand Casely-Hayford at the age of 22 with his father. Before university, Charlie apprenticed in his father’s studio from a young age, learning design, menswear history and technical skills. Whilst studying at Central Saint Martins, he worked on a number of high profile styling projects, contributing to GQ and i-D, as well as working with musicians Nas and The xx. In 2010 Casely-Hayford was made the global face of Converse’s international advertising campaign and in 2015 was listed as one of the most influential people under 40 by GQ.

The Casely-Hayford brand fuses street style with fine tailoring, “establishment and anti-establishment garments,” Charlie explained in an interview with Square Mile in 2017. He continues: “There’s an interesting brand message that speaks about duality, which I think that a lot of people who wear our clothes relate to. We felt that is the definition of London culture. It’s not one or the other: it’s both simultaneously… We’re so accepting of other cultures in London, it makes for a very interesting place. To us, a true Londoner is a renaissance man, because he has a real and true understanding of everything that’s going on around him; he has an international outlook even though he might only be in one city.”


Feature image: Casely-Hayford (via Teej Nepomuceno)

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